CEO, Verasoni Worldwide
Abe Kasbo is the CEO of Verasoni Worldwide, an integrated marketing and public relations firm with offices in Montclair, NJ and New York City. The firm provides specialized communications services across new and traditional media. Verasoni Worldwide is considered a pioneer in the integration of both on and offline marketing & public relations, including strategic marketing communications, crisis and reputation management, media and community relations, advertising, branding and digital strategies. Industries served span healthcare, new media, entertainment, government, financial services, technology, and not for profit organizations. Mr. Kasbo has provided marketing communications and public relations counsel to CEOs and Fortune 500 companies including AECOM, Global Linguist Solutions, Ethicon/Johnson & Johnson, Henry Schein and Lucent Technologies.
A frequent speaker at professional conferences nationally and internationally, Mr. Kasbo served as adjunct professor of marketing and public relations at his alma mater, Seton Hall University’s Center for Public Service. He was a panelist at the Swedish American Life Sciences Summit in Stockholm, Sweden in 2011. Mr. Kasbo has been featured in O’Dwyer’s PR Report commenting on the communications crisis resulting from the AIG financial collapse and is frequently quoted in the media regarding marketing communications issues. Mr. Kasbo earned a Bachelor of Arts in Political Science / International Relations and a Master’s of Public Administration from Seton Hall University. His first book, “Marketing in Mayhem Economies,” is due first quarter, 2013.