Co-founder, Partner and President, Strategic Objectives
Deborah Weinstein, is co-founder, partner and president of Strategic Objectives, an international award-winning, full-service public relations agency that delivers smart ideas and better solutions to many of Canada and the world’s leading brands. Headquartered in Toronto, Strategic Objectives is IABC/Toronto PR Agency of the Year 2011 and employs more than 40 top public relations professionals, in addition to associates across Canada and PR partner firms around the world. She is a master communicator, marketer and entrepreneur, Deborah, who received the Queen’s Golden Jubilee Medal for Outstanding Contribution to Canada and its Communication Industry, started her career as a broadcast journalist at CBC and CTV Networks. Today she leads her team and her clients in conceiving and implementing breakthrough integrated, results-driven marketing strategies and programs that drive social influence, brand awareness, acceptance and sales.Deborah, who is obsessed with the power of traditional and social media to engage and enlist consumer buy-in, is a lively storyteller and insightful speaker on the brave new world of social influence and marketing. She eagerly awaits publication of her chapter, Social Mandate, in the new Social CMO Book, expected early next year.
Deborah is hyper-active on Twitter @debweinstein.
Check out @SO_pr and www.strategicobjectives.com for more info.
Please click here for a video feature on Deborah’s Excellent Entrepreneurial Adventure Connect on Twitter: @DebWeinstein