#140MTL Speaker Lynda St-Arneault @ExoStArno

Lynda St-Arneault

President EXO Marketing

Lynda St-Arneault is an integrated marketing strategist and president and co-founder of Exo B2B Integrated Marketing, celebrating its 10th year of existence in 2012. Quite early in her career she shows a keen entrepreneurial flair when she co-founds Egzakt in 1986. The arrival of the Internet leads her in 1995 to a consultant career in new media and marketing. In 2002, Lynda reaches another milestone with the creation of Exo, a specialized firm that provides Quebec B2B enterprises with integrated online and offline marketing. As the company experience grew, Exo introduced an innovative service that integrates sales and marketing supported by technology such as CRM. A recognized leader in the Quebec B2B integrated marketing trade, Lynda specializes in the development of marketing tools and merchandising of new products and services intended for B2B businesses, from strategic and operational planning to quality control. She is a regular contributor on Exo’s blog, fully dedicated to B2B industry. You can also follow her on Twitter: @ExoStArno