Ric Dragon gets the first Advance Copy of his Book, Social Marketology - photo by Ric Dragon @RicDragon

140 Conference Montreal #140MTL in partnership with Ric Dragon and McGraw Hill want you to be among the first to get Ric’s new book at a very special #140MTL price! Coming out in a few short weeks,get it here with your 40% off #140MTL Community discount now!

We were very fortunate to have some wonderful speakers at the 140Conf Montreal (#140MTL) this month. Many of whom are authors.

After Ric Dragon’s spectacular presentation of  “Love and Hate in the Age of Social Media”, and the distribution of his teaser copy of the first chapter of his upcoming book: “Social Marketology” at #140MTL, we thought you might like to get in on a very special #140MTL community deal!  Use this special #140MTL conf link and get 40% off the pre-order of the book, and be one of the very first to get a copy of the much awaited “Social Marketology”

Ric also authored the DragonSearch Online Marketing Manual, this is an Ebook available for download at a special #140MTL community rate as well, via the link above. Haven’t seen it? You definitely want to check it out!

A big thank you to McGraw Hill for supporting the #140MTL with this fantastic discount, and to Ric Dragon, for just being awesome and sharing his knowledge and vision with us, both at the conference and with his wonderful work!

Happy reading friends!

 

Note: Despite popular demand, book does not come with signature Ric Dragon Socks.

 

Keep up with all our special deals, speaker news, conference videos and more, make sure and hit subscribe to our email list or join us on Facebook!
 

No time to write! Short Video of the VIP Party May 14th, 2012 for #140MTL Conference Montreal.

http://www.youtube.com/watch?v=0qFD1JpQiWQ

What does this mean? It means that as an important part of the online community, bloggers should have access to conferences like #140MTL, but may not be able to justify the cost. We want you there!

We approached our sponsors, and since we are rolling into the final days before #140 Conference Montreal, and we haven’t seen the kind of presence we would like from the blogger community, we came up with a proposal and we have some great news for bloggers! One of our sponsors has decided to subsidize a limited number of tickets to give bloggers a break!

So register NOW, using promo code BLOGGER and get in on the conference in Montreal, as an important element of the social landscape, we want you there and we don’t want money to be the stopper/.

It’s all about community right?!

We extend this to non-profit organisations as well. There are a limited number of seats available so jump in now.

These tickets are limited and at a significant discount – go now!

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Demystifying Social Media and Digital Marketing for the Business World – 140 Montreal Conference

Grow Your Business Online (Infographic)

Montreal, May 7, 2012— Social Media use for business is largely misunderstood by the general population. Many people feel it takes too much time, or involves playing games like Farmville – the serious (traditional) business person generally stays away. Others who have taken a dive into social media by hiring external agencies risk being out of the loop and unable to understand what their money is going into if they are not well informed. May 15th in Montreal, the 140 Conference will offer a unique opportunity for executives, directors of non-profits, small business owners and anyone seeking to understand what is happening with social media in business in today’s environment.

This one day event will cover the A-Z of Social Media, community building, and relationship marketing through the speakers shared experiences. The conference is unique because it is extremely interactive, over 30 renowned speakers will share stories about challenges, and what they have learned and how they have used social media to improve their services, their business outreach and in many cases their lives. The event also provides ample opportunity for anyone involved (from speakers to audience) to network, ask questions on a one on one basis, and learn from the fast paced talks.

The event will spotlight key speakers and thought leaders in Social Media strategy from the US and Canada, such as Sam Fiorella, Chief Customer Experience Officer at Sensei Marketing in Toronto, “I chose 140 Conference Montreal as the place to launch my ‘Business 20/20′ concept, which is the foundation for an upcoming business book depicting what a social business will look like in the year 2020.” Kathy (Kat) Mandelstein, Director of World Wide Demand, Digital Marketing & Events, IBM Social Business, will also present, “I am thrilled to be speaking at the first #140CONF in Montreal focused on a key strategic growth area for most companies today, Social Business. This is the perfect format to have the important discussion of how social is transforming the business world.”

Ric Dragon, CEO of Dragon Search, and author of the upcoming book “Social Marketology” being released by McGrawHill, will also be presenting as well as Josepf Haslam, known for his strong SEO background, who leads Business Development for Dragon Search. They recently co-authored a comprehensive infographic that walks business owners through a complete marketing process, including Social, copies of which will be distributed at the 140 Conference Montreal. Josepf explained, “Search engines are incorporating Social Media Signals into their search results, meaning that users of social media have an edge over non-users in getting found online. Social media also allows for community building which can turn your customers into digital advocates. Social media allows for discovery. Any given blog post, or Tweet, or LinkedIn share could find it’s way in front of a new potential client who otherwise would have never heard about you.”

Mila Araujo, Director of Personal Insurance for Ogilvy & Ogilvy Inc. and Producer of the 140 Conference Montreal, explained “ When Social Networking sites started to gain popularity and make its way into the media, the business uses were not well known (and still are not). Why? Because Social wasn’t launched for business marketing! The Social Phenomena started on an individual basis. Now several years later, Social Media offers everyone from the small business owner, to large corporations a new way to build brand awareness and generate new sales and leads. Understanding this takes a significant amount of time, but when you come to en event like a 140 Conference, you start to meet with those who are using it successfully in many different industries and points of view and it brings the whole social scape into focus.” Mila discovered this at a 140 event in Hudson Valley in 2011, and immediately decided it was something that had to be offered in Montreal, “This kind of event drives it home for people – in a fun and dynamic way. The knowledge gained in one day is invaluable.”

The 140 Montreal boasts a strong presence of inspiring women speakers, 50% of the presenters being women, which is unique. Deborah Weinstein, Co-founder, Partner and President of Strategic Objectives, the award winning Toronto PR Firm, will present among other inspirational women speakers, who will share their stories of empowerment and success using social media.

The conference will also feature a special panel on Real Estate, talks from all areas of the business world, a presentation on Linked In, by Simon Hénault, Founder of Linked Québec, and a wealth of knowledge from a world class lineup of speakers that is hard to match.

Presentations will touch all sectors addressing the areas of Branding, Marketing, Customer Service, Social Business Strategy, Social Media Measurement, Non-profit, Education, Health, Leadership, Human Resources, Media, Blogging, Building Community, Communications, the Arts, Gamification and Location Marketing.

The event is sponsored by Ogilvy & Ogilvy Inc., a relationship focused third generation financial services firm with offices in Toronto and Montreal, additional sponsors include Aviva Canada and Tourisme Montreal.

When asked, “Why the investment in social media?”, Mila commented: “People, companies, and in particular, non-profits can accomplish so much more when they start to understand the value in using social media. Social Media is not only about online sales, it’s about community, relationships and building things together. As a Financial services firm in business for over 85 years, Ogilvy & Ogilvy recognizes the importance of relationships – it’s what the business is built on. We are presenting this in hopes that our population comes out to take advantage of the event and all these amazing visiting speakers. The knowledge it will provide for success, and a speaker line up like this covering this topic in such an entertaining and easy to understand format is not easy to come by. It’s going to be a fantastic day!”

Businesses and organizations are realizing the value of social media and looking to understand how it can be used – the 140 Conference provides an ideal opportunity to understand. The “State of Now” 140 Characters Conference was launched by Jeff Pulver in 2009 in New York City . #140conf events have taken place all over the world in cities such as Barcelona, Washington D.C., SXSW (Austin), San Francisco, Los Angeles, and Tel Aviv. The conferences feature talks that share how emerging technology has effected our world and spotlight how we are all inter-connected. From business to personal stories, the 140 Conference series is known to move people from laughter to tears as experiences are shared in a fast moving and inspirational format. This is the premiere of 140 Conference in Montreal.

To register please visit http://140MTL.com or http://montreal2012.stateofnow.com

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For more information please contact:
Mila Araujo, Producer of 140 Conference Montreal 514 787 8751 Full Speaker listing with bios and additional information is available at http://140MTL.com

Infographic Available for Download & reprint with attribution here: http://www.dragonsearchmarketing.com/wp-content/uploads/2012/05/Grow-your-Business-Online-by-DragonSearch.pdf

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It’s going to be a fantastic event, do you have your ticket yet? Register now!

Top Quotes

“I am thrilled to be speaking at the first #140CONF in Montreal focused on a key strategic growth area for most companies today, Social Business. This is the perfect format to have the important discussion of how social is transforming the business world.” — Kathy (Kat) Mandelstein, Director of WW Demand, Digital Marketing & Events, IBM Social Business

‎”I chose 140ConfMTL as the place to launch my ‘Business 20/20′ concept, which is the foundation for an upcoming business book depicting what a social business will look like in the year 2020.” Sam Fiorella, Chief CX Strategist, Sensei Inc.

“Technology continues to transform how businesses connect and serve their markets. We call this our ‘new interconnectedness,’ and with that I am looking forward to learning more about the opportunities and pitfalls that confront businesses in the digital space. The #140conf Montreal is bringing together dynamic and exceptional thought leaders across industries to share and explore the opportunities ahead.” ~ Abe Kasbo, CEO Verasoni World Wide, will present on “Social Health. Improving Health at the Speed of Technology”

“The fabric of social media weaves between all aspects of our lives, fostering a new level of connection, a greater opportunity for exchange, and unlimited opportunity for personal and professional growth. There are few places where is this more evident than in the exchange of information and ideas at regional #140Conf events. Set in an amazing city, Montreal, is sure to rise to the occasion and should not be missed.” Ted Curtin, Founding partner and Chief Brand Strategist of i-Marketing Services, Speaker 140 Montreal

“I believe that empathy is at the root of all that is good. Twitter has catalyzed a quickening in the pulse of empathy through social media. I’m excited to present “Empathy: How To Be Animated” at the #140MTL conference.” ~JC Little, President, Creative Director, Producer Little Animation Inc.

“Online and social environment is all about brand building while creating powerful personal connections. These connections translate into the world of business.. Like an online networking party! Every day I demonstrate the value of Social Media to Real Estate Professionals. Social Media and Real Estate Marketing are my passion and I am honoured to be a speaker at the #140MTL on May 15th.” Kellie Leigh, Zoocasa, Speaker on the Real Estate Panel focusing on “Building “Real-ationships”

“The real value and driver of social media is in the people involved. The 140Conf has a history of bringing together a great group of characters, and Montreal will be no exception.” -Amy Vernon, presenting “A Declaration of Interdependence”

“#140MTL is an awesome platform to talk about my journey from abuse to entrepreneurship! I love holding the space of gratitude and empowerment for my sisters globally to grow and thrive.”~ Fatima Omar Khamissa, CEO The International Network for Spiritual Biz Moms.

“With the constant evolution of social media it continues to be a valuable marketing asset for real estate professionals. I am very excited to be involved with the #140 conference in Montreal this year and speaking on a panel to discuss how to help real estate professionals create a “real”ationship in their social media presence. The conference has an incredible line up of speakers and talent and moves quick. Each speaker only has a few minutes so you get the good stuff…no time for fluff. Hope you will join us for the event.” – Karlton Utter, Speaker on the Real Estate Panel “Building “Real-ationships”

“As the #140 Conference has expanded for a more global perspective on social media, Montreal’s diversity, international flavor and rich history make it an ideal location. The results of sharing our thoughts here can only add to the current knowledge of using social media as more socially responsible businesses and informed consumers. I am excited to be included in this first Montreal conference and bring my thoughts on how social media can help consumers choose the right doctor, hospital, car mechanic, and even routes for one’s cab ride.” ~ Dr. Quentin Newhouse Jr., Speaker, presenting on the concept of Credence Goods.

“I’ve been to 140Conf here in NYC and BrandsConf this past year. To even try to write into words the impact of this conference in my personal and professional life, I simply cannot do it justice. All these stories from all different walks of life and to hear their experiences is invaluable. It inspires you to go out and be a better person. Everyone in attendance has this goal and by the end of the day, you will too. This is truly a can’t miss event, you owe it to yourself to be here” ~ Sid Hassim, Co-MC of 140MTL

Why the investment in social media?

“People, companies, and in particular, non-profits can accomplish so much more when they start to understand the value in using social media. Social Media is not only about online sales, it’s about community, relationships and building things together.” ~Mila Araujo, Director of Personal Insurance, Ogilvy & Ogilvy Inc., & Producer 140 Conference Montreal

This page will be updated frequently, please check back for more top quotes!

Share Your Comments with us below! Be “Quotable”

One of the most remarkable things about Social Media is the ability it gives us as people, businesses and non profits to extend our reach, to create communities and to work towards social good. When the earthquake happened in Haiti, tweets flew around the world as people joined together to work in rescue, support and fundraising. We see the same when civil unrest exists, when injustices are being served, and when a friend needs a hand. People are reaching out to do “good” online.

The 140 Conference Montreal seeks to spotlight some of the accomplishments people and businesses have achieved using social media, and some of the tools that we will see evolve as the social landscape develops. With an outstanding lineup of speakers from the US and Canada, the event provides a unique opportunity for anyone to learn about how our society is using social media to drive more business make stronger personal connections and drive positive social change.

Presenting the conference in conjunction with National Demin Day is just another way to show support in the community, so many people have been touched by breast cancer, and it’s not just women who are affected. Men can be affected too. It’s great to be partnering with National Denim Day in support of the Cure Foundation.

Join us May 15th at the Cinema Excentris in Montreal as we present the #140 Characters Conference - Exploring the State of Now and don’t forget to wear your jeans in support of the Cure!

The conference will also integrate new technology and software, such as the recently released Montreal based EchoerApp, winner of the people’s choice award at LeWeb ’11, a geo-specific information-sharing app that aims to generate “thoughts that live in places” released world wide last Thursday, hitting over 16,000 downloads. This will be the first time it will be used in this setting. Other new social media tools will also be launched, as well as a 140 Montreal conference custom app that will turn the “program” into a rich multimedia experience for participants.

Mitch Joel, President of Twist Image, Author of Six Pixels of Separation , dubbed the “Rock Star of Digital Marketing” by Marketing Magazine who refers to him as “one of North America’s leading digital visionaries” will be opening the conference. Sam Fiorella, Chief CX Strategist, Sensei Inc. featured speaker at the 140 Montreal will introduce his new concept, ‎”I chose 140ConfMTL as the place to launch my ‘Business 20/20′ concept, which is the foundation for an upcoming business book depicting what a social business will look like in the year 2020.”

How did the event come to Montreal? Mila Araujo, Producer of the 140 Montreal, and Director of Personal Insurance at Ogilvy & Ogilvy Inc, a third generation financial services firm with offices in Montreal and Toronto, embarked on a journey to understand social media and how it could be used to benefit Ogilvy & Ogilvy’s clients, “We wanted to understand how we could increase accessibility to our clients, be more involved in social causes and integrate social into our business for optimum customer experience.”

As part of this effort, she attended conferences in several cities in the US. Among them the 140 Conference in Hudson Valley, NY, and BrandsConf in NYC. The unique pace of the conference and quality of depth and inspiration in these fast paced talks were incredibly educational and inspiring. After realizing how much knowledge could be accumulated at just one conference vs. hours of researching and trying to learn online, she wanted to make the event accessible to Quebecers, and bring more people to Montreal. In a partnership with Tourisme Montreal, and with Jeff Pulver’s support, and sponsorship of her firm, Ogilvy & Ogilvy Inc. the conference went into production and will be held May 15th 2012 at the Excentris Theatre in Montreal. When asked, “Why the investment in social media?”, Mila commented: “People, companies, and in particular, non-profits can accomplish so much more when they start to understand the value in using social media. Social Media is not only about online sales, it’s about community, relationships and building things together.As a Financial services firm, Ogilvy & Ogilvy recognizes the focus on relationships – it’s what the business is built on. ”

Kathy (Kat) Mandelstein, Director of World Wide Demand, Digital Marketing & Events, IBM Social Business, will also present, “I am thrilled to be speaking at the first #140CONF in Montreal focused on a key strategic growth area for most companies today, Social Business. This is the perfect format to have the important discussion of how social is transforming the business world.”

The New York area will be well represented at the event, with speakers such as Ric Dragon, CEO of Dragon Search and author of the upcoming book “Social Marketology”; Ted Curtin founding partner and Chief Brand Strategist of i-Marketing Services; Stan Phelps, Chief Solutions Officer at Synergy Events, Author, What’s Your Purple Goldfish and Amy Vernon, former journalist, turned new media maven and Chief Honcho, Amy Vernon LLC.

The 140 Montreal also boasts a strong presence of women speakers, 50% of the presenters being women. Deborah Weinstein, Co-founder, Partner and President of Strategic Objectives, the award winning Toronto PR Firm, will present among other inspirational women speakers, who will share their stories of empowerment and success using social media.

“People talk about all kinds of things in 140 characters or less. Some connect with great depth and share their ideas… Ideas materialize into real life events and often effect actual change. When you think about it, it’s actually pretty amazing. At 140 Montreal, speakers will share their thoughts about social media and the great idea incubator that is Twitter. I’m honoured and humbled to be one of them” – JC Little, President, Creative Director, Producer, Little Animation Inc.

For More Information and to register for the 140 Conference Montreal on May 15th visit http://montreal2012.stateofnow.com

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The “State of Now” 140 Characters Conference was launched by Jeff Pulver in 2009 in New York City . #140conf events have taken place all over the world in cities such as Barcelona, Washington D.C., SXSW (Austin), San Francisco, Los Angeles, and Tel Aviv- this is the premiere of 140 Montreal.

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Les médias sociaux, les affaires, les ONG et le succès : La conférence 140 caractères – Montreal le 15 Mai

Montréal, le 1 mai, 2012 –La conférence 140 caractères (140conference) présente une occasion unique de s’informer, se former et réseauter autour des médias sociaux. La conference 140 caratères de Montréal s’inscrit dans une longue suite de conférences données à travers le monde à l’initiative du gourou des communications digitales: Jeff Pulver. Après des dizaines de villes dans le monde, elle aura lieu pour la première fois a Montréal le 15 mai. 35 conférenciers seront là pour illustrer auprès d’une audience internationale comment Facebook, LinkedIn, Twitter, etc. ont bouleversé la donne pour toutes les organisations. Ces grands noms des réseaux sociaux partageront avec les participants leurs succès comme leurs échces. C’est aussi la première conférence de ce calibre qui reflète la réalité des réseaux sociaux: 50% des présentateurs seront des femmes, un taux record encore trop exceptionnel en 2012.

Alors qu’ne écrasante majorité d’entreprises communiquent désormais à travers Facebook, LinkedIn, Twitter, etc. pour découvrir de nouveaux marché ou fidéliser une clientèle existante, les ONG les utilisent de plus en plus pour développer leurs communautés et ainsi renforcer les liens avec leurs donateurs. Ceux qui tardent à s’engager dans cette voie, soit parce qu’ils pensent ne pas avoir les ressources, soit par peur du changement, prennent de gros risques. La conférence 140 caractères permet aux participants de découvrir de nouvelles possibilités et de connecter avec les experts du domaine de manière durable.

Quand Mila Araujo, Directrice des Assurances Personnelles a Ogilvy et Ogilvy Montréal et organisatrice de la conférence 140 caractères s’est mise à aider les organismes en lice pour le concours du fonds communautaire Aviva, elle s’est aperçue que la plupart ne comprenait pas comment utiliser les réseaux sociaux pour améliorer l’engagement de leurs communautés. Depuis le début, le Fonds communautaire Aviva, une compétition basée sur la participation populaire à travers les médias sociaux,a offert plus de 2,500 000 $ pour soutenir des initiatives communautaires locales au Canada en permettant à tous les Canadiens de non seulement présenter une cause à défendre, mais également de participer activement à changer le monde. Plusieurs des organismes inscrits avaient une en ligne, mais il est clair que leurs communautés n’étaient pas suffisamment engagées. Selon Mme Araujo: “Avoir une page Facebook avec plein de fans ou un compte Twitter avec beaucoup d’abonnés n’est pas la seule mesure du succès dans les médias sociaux. C’est l’engagement, la participation active de la communauté, qui compte plus que sa taille. Si les directeurs des organismes à but non lucratif ne sont pas sensibles aux moyens d’engager leurs base de support, ils risquent de perdre l’argent qu’ils auront investit dans les stratégies de réseaux sociaux.”

Chacun des 30 conférenciers disposera de 10 minutes pour illustrer comment les réseaux sociaux changent nos vies. Des plages horaires sont réservées tout au long de la journée pour réseauter efficacement, le tout, dans les magnifique salles rénovées de l’Ex-Centris, en plein coeur de la Main, une artére symbolique de renouveau pour les Montréalais.

Pour plus d’information et pour s’inscrire visitez http://140MTL.com ou http://montreal2012.stateofnow.com

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The conference features over 30 spectacular speakers in a lineup that is hard to match. Among the speaker line up: Mitch Joel, President of Twist Image and local Montrealer, dubbed the “Rock Star of Digital Marketing” by Marketing Magazine who refers to him as “one of North America’s leading digital visionaries” will be opening the conference with his presentation. Mila met Mitch for the first time in Los Angeles, at Blogworld Expo.  Kathy (Kat) Mandelstein, Director Social Business, WW Marketing Programs, Web & Events, IBM Worldwide will present  “The Social Business”,  Stan Phelps,  Author, “What’s Your Purple Goldfish: How to Win Customers and Influence Word of Mouth”  as well as Deborah Weinstein, Co-founder,  Partner and President of  Strategic  Objectives,  the award winning Toronto PR Firm, known for their corporate social responsibility campaigns. The conference will also feature a special panel on Real Estate and a full day packed with high caliber speakers .

Presentations that will touch all sectors addressing the areas of Branding, Marketing, Customer Service, Social Business Strategy, Social Media Measurement, Non-profit, Education, Leadership, Human Resources, Media, Blogging, Building Community, Communications, and the Arts

As Director of Personal Insurance at Ogilvy & Ogilvy, Mila Araujo embarked on a journey to understand social media and how it could be used to benefit Ogilvy & Ogilvy’s clients two years ago. “We wanted to understand how we could increase accessibility to our clients, be more involved in social causes and integrate social into our business for optimum customer experience.”

As part of this effort, she attended conferences in several cities in the US. After realizing how much knowledge could be accumulated at just one conference vs. hours of researching and trying to learn online, she wanted to make the event accessible to Quebecers, and bring more people to Montreal. Ogilvy’s commitment to the community and relationships made them a natural sponsor of the event. When asked, why the investment in social media? Mila commented: “People, companies, non-profits can accomplish so much when they start to understand the value in using social media. Social Media is not about online sales, it’s about community, relationships and building things together. This conference looks to provide a 360 experience to professionals looking to understand how to successfully use social media, by providing fast paced talks and networking opportunities covering successful strategies in Social Media across a range of industries and people.“

Ogilvy & Ogilvy has been in business for over 85 years, a third generation, family run financial services firm – built on relationships.

As the social landscape changes and consumers look to social media channels such as Facebook, Linked In, Twitter and other social sharing sites. It makes sense for businesses to not only understand where their consumers are, but how to get involved in the community and create opportunities for outreach, dialogue and better customer service.

Unfortunately understanding social media is difficult, it takes hours of exploration and learning, many feel they just don’t have the time to invest. This conference provides an opportunity to gain understanding much faster and more effectively than if people have to do all the research by themselves.

“We are proud to be a part of bringing this outstanding speaker line up via 140 conference Montreal to our clients and to our community” said Bruce Ogilvy, President of Ogilvy & Ogilvy Inc., “We have already had a great deal of interest from our clients, we love the opportunity to be involved.”

Mila Araujo, Director of Personal Insurance for Ogilvy & Ogilvy is producing the event. In addition to Ogilvy & Ogilvy’s sponsorship, the event is also supported by Tourisme Montreal and Aviva Canada. The Conference is on May 15^th at The Excentris Theatre on St-Laurent. Tickets are on sale at http://140confMTL.eventbrite.com.

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“Our approach to PR is to develop consistent, highly effective traditional, social media and influencer programs that prove the power of PR to build brand momentum, engage consumers and deliver measurable bottom-line results,” adds Deborah Weinstein, president and co-founder, Strategic Objectives.   “We are SO proud of our team, who always go above and beyond.”

PR that delivers measurable results

“Our Strategic Objectives team is committed to creativity, innovation, performance and results,” says Judy Lewis, Strategic Objectives executive vice-president and co-founder. “We are so grateful to all our clients for giving us the opportunity to contribute to the success of their brands and honoured to be recognized by our peers in the Canadian communications industry.”

For the full story and to see some of the incredible campaigns Strategic Objectives has worked on, please check out the media release with full details here!

Congratulations to the entire team, Deb, we look forward to hearing you speak at 140 Montreal May 15th!

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