Community Manager, Strategic Objectives
Peter McGregor is the Community Manager at Strategic Objectives, an international award-winning, full-service Toronto public relations agency that delivers smart ideas and better solutions to many of Canada and the world’s leading brands.
Strategic Objectives is IABC/Toronto PR Agency of the Year 2012, 2011, and 2009 and is Canada’s most award-winning PR firm.
Peter began his social media and social PR career while serving as a camp director on the North Shore of Oahu, Hawaii, where he carved out a passion and a niche for the awesome power of social media to influence individuals and communities. He is completely self-taught and recognizes the amazing ways in which social media can teach aspiring communicators who, with the right panache, can turn nothing into something huge.
In his current role, Peter manages the social media presences and online properties of some of Canada’s biggest brands. In his spare time, he volunteers with the Canadian Improv Games, a national non-profit organization that seeks to instil positive life values and skills to young people through the art of improvisation in a fun and competitive setting.